ForshippersA suspension notice creates panic, and panic produces weak appeals. Here's what to do before you write a single word.
1. Read the notice slowly — twice
Identify exactly which policy or metric is cited. Your appeal must address that, not what you assume the problem is.
2. Collect your evidence
Invoices, supplier details, order records and performance reports. Make sure every document is genuine and matches your account details.
3. Find the root cause
Ask "why did this happen?" until you reach something you can actually fix: a process, a supplier, a listing practice.
4. Write corrective and preventive actions
What you have already fixed, and what you have changed so it can't happen again. Specific beats long.
5. Don't do these
- Don't open a second account to keep selling.
- Don't submit documents that have been edited.
- Don't send the same template appeal repeatedly.
No one can guarantee reinstatement. A truthful, specific Plan of Action gives a legitimate case its best chance.
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